“Dammit, drag another seat up.” -Rebecca Minkoff

Female Founded

Marketing

• - Sent t-shirt to celebrity who wore it on TV

• - Uses Influencers in fashion shows

• - Interacted with followers via reddit & social media

Crowd

• - Used followers to determine designs and which will be produced

Family Business

• - Sibling Duo (2 in, 1 out)

• - Family Therapy